Description

Role Purpose
The purpose of the role is to develop and execute regional strategy and execute plans derived from CBU strategies or plans. The position is responsible for execution of strategy and plans within the region and across the CBU, MPESA, EBU and Technology business units.
Key Accountabilities
•    The position manages the full P&L of the region.
•    Act as a key representative / liaison of VC Tanzania within the region with key stakeholders such as private and public sector officials, staff, non-governmental organisations, customers, etc.
•    Manages a diverse portfolio within region, directly or indirectly, across marketing, sales, emerging markets, technology, safety, human resources etc.
•    Responsible for commercial capex and opex management within the agreed upon governance process .
•    Develop a strong competitor footprint in the area of operation.
•    Provide people leadership within the region.
•    Drive cross functional collaboration.
•    Ensure that we build and maintain a strong network position within region.
Personal expertise
•    Customer obsessed and solution orientated.
•    A strong change leader and ability to adapt to new opportunities and challenges.
•    5 years of marketing/commercial/strategy experience, experience of strategy articulation and/or execution an advantage
•    Detailed knowledge of mobile telecoms or related industries, as well as general strategy issues and problem solving approaches
•    Specific knowledge of network, sales and distribution value chain plus business management in a commercial operational context
•    Strong knowledge and experience of Vodacom operating model  or equivalent similar global corporate operation
•    Ability to operate successfully in dynamic, uncertain and challenging environments, and to manage effectively in a matrix organisation
•    Creativity in problem solving, with a positive ‘can do’ approach
•    Excellent written and verbal communications skills; Strong personal impact and influencing skills
•    Strong management skills
•    A diversity champion or leader in the context of the evolving working environment and society at large
•    Delivers the company’s financial results related to capex, opex, revenue and margin as defined from time to time.
•    Be role model for the organisation by working with Speed, Simplicity and Trust.
Role Dimension
•    Network quality and coverage within region.
•    Ensure strong competitor footprint within region.
•    Brand health – NPS and ENPS.
•    Drive sales performance across channels (CBU, EBU and Mpesa)
•    Grow revenue and subs market share within area.
Qualification
A minimum recognised 3 years of technical or business qualification. A postgraduate technical or business qualification is advantageous.

Job Responsibility

* Influences strategic decision making related to general marketing plans to support the achievement of the marketing strategy;
* Leads the delivery of the marketing strategy, designing, developing and implementing marketing programmes to support with the products and services lifecycle in the region;
* Uses advanced analytical thought to design and execute methods for tracking and responding to competitor marketing activities;
* Works together with team of marketing professionals and ensures that they deliver activities related to channels, segments and pricing;
* Builds strong relations and works closely with key stakeholders across the business including Sales and Technology;
* Demonstrates strong communication skills and supports activities which develop strategic partnerships and highight the impact of local arrangements on strategic commercial position;
* Accountability for budget in region.

Skills

Description

Role purpose
To plan and coordinate all adverting, communication, media and sponsorships initiatives in coordination with the different marketing Heads and other functions if needed. To ensure all advertising campaigns and communications are fully in line with the company guidelines and standards as well as the brand values
 Decision ownership 
•    Work with the company’s senior executive leadership and product management teams to define, launch, and drive Vodacom Tanzania’s advertising campaigns.
•    Assume primary responsibility for driving understanding of brand values, and development and execution of strategic campaigns.
•    Assume responsibility for driving understanding of effective media strategy and the execution of media plans.
•    Clearly define brand positioning and strategy to senior management and to the broader organization
•    Ensure marketing and media budgets are managed within the company’s budget ensuring optimal return of investment
•    Manage healthy working relationships with key business partners including adverting agency, media agency, media owners, production agencies and others.
•    Undertake regular regional visits to understand the dynamics of the regional markets and recommend appropriate action on matters arising.
•    Responsible for driving brand presence and communication across the market covering all areas: TV, radio, print, outdoor, retailers, social media
•    Propose and manage effectively sponsorship programs for the company ensuring effective execution and maximizing return on investment
Core competencies, knowledge and experience:
•    Capacity planning and workforce plans
•    Strong business acumen, including with an in-depth understanding of the contribution of the overall brand and communication to the business strategy.
•    Excellent ability to influence, persuade, and negotiate skills in uncertain and dynamic environments
•    Excellent collaboration and relationship-building skills, maintaining and extends networks both within and across organizational boundaries, as well as with external partners and suppliers
•    Excellent verbal and written communication skills,
Must have technical / professional qualifications: 
•    Bachelor in Marketing, Business Administration or other related social sciences
•    Solid understanding of the Tanzanian mobile market and culture
•    Creativity
•    Should have at least 5 years of marketing or brand management experience in the telecommunication/FMCG industry

Job Responsibility

* Influences strategic decision making through providing leadership in creative excellence and ensures adherence to Brand positioning, identity development and campaign approval processes;
* Leads and manages a team who deliver the implementation of a range of high profile, largescale strategic Brand, communication and identity programmes across all channels, audiences and segments, which may be in conjunction with other Brand teams;
* May manage sponsorship deals, (e.g. managing ongoing rights, contractual and activation elements);
* Manages internal audiences and external agencies/vendors to ensure understanding of the Brand identity, interpretation and creative expression � challenging interpretation where required;
* Leads and collaborates with creative and brand communications vendors to develop ongoing briefs and manages the agency delivery;
* Defines the annual Brand plan, translating it into operational plans and campaigns;
* May create and manage delivery of ad-hoc campaigns (e.g. across consumer segments) and works with campaign teams to ensure consistency between all Brand / tactical advertising campaigns in terms of message and delivery;
* Builds strong relations and works closely with relevant departments (e.g. Consumer Business Units (CBU), Vodafone Business Units (VBU), Vodafone Foundation, Technology, Digital Marketing and CVM, etc.) on propositions;
* Uses advanced analytical thought to ensure Marketing Communications and Brand best practice is utilised within the team, beyond the team and educates stakeholders on best approach;
* May have accountability for budget in area.

Skills